

About Strategy Loop
Strategy Loop is a strategy and financial advisory firm that uses core planning and execution expertise and rigorous analysis to help businesses achieve practical results with strategic, financial and operational impact. We focus on strategy development, transformation and value creation.
We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. We work with sophisticated, innovative and successful organizations, assisting them with their strategic planning, transformation and business development needs.
We offer business leaders deliver rapid, visible, and sustainable improvement in business performance, while strengthening organizations and positioning them to attain their future plans.
Strategy Loop works across all types of industries, with various kinds of clients including:
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Leading Conglomerates and Corporations
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Multinational Corporations
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Private Equity Firms
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Mid-size Industrial Companies
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Start-ups and Corporate Venture Capital clients
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Government Institutions
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Non-profit organizations (including pro-bono services)
We make sure that our advisory services get translated quickly into action and that the client’s teams can sustain the momentum into the future. This is why we care much about effective strategy design and implementation.
Projects
Renewable Energy & E-Mobility
Strategy Development For a Leading
Renewable Energy & E-Mobility Player
As part of a massive corporate transformation project, we advised our client in their business development efforts, also accompanied by corporate strategy design and market entry planning for their Renewable Energy Generation and Electric Vehicle Charge Point operations. The project consisted of strategy assessment, ESG strategy design, green financing, governance, transformation and implementation modules.
Strategic Planning
Industrial Conglomerate
Future Planning of a
Diverse Industrial Conglomerate
Complete strategic transformation of a Turkish diverse conglomerate with 2.6 Bn. US$ of revenues. The project focused on portfolio assessment and evaluation, organizational transformation and internationalization. Several divestments and acquisitions were also made as a result of the implemented strategic plan.
Strategic Planning
Logistics
Technology Transformation Project
for a Key Express Parcel Player
We advised a local cargo and express parcel player during its technology transformation and implementation phases. We conducted research on various technologies and operational models and executed an impact assessment for various automation technologies, assessing the efficiency gains on our client's nation-wide distribution performance.
Strategic Planning
Telecommunications
Market Entry Strategy for an
International Telecom Player
Market entry planning and commercial strategy design for a publicly traded company that is operating in 14 countries. The project focus was on developing all commercial aspects of partnerships with telecom operators, enriching service portfolio, adapting a new business model, and developing new sales channels.
Business Development
Industrial Conglomerate
Business Analysis and Organization Design for a Diverse Conglomerate
Business Analysis and organization design for a leading industrial conglomerate with focus on critical role assessments, process analysis and organization design. The project covered 20 subsidiaries active in technical textile, chemicals and industrial manufacturing.
Strategic Planning
Luxury Retail
Industrial Tapes
Market-Entry Strategy Design for an
Asian Industrial Tapes Manufacturer
Market entry planning and commercial strategy design for the World’s second largest industrial tapes manufacturer. The project focus was on commercial aspects of the market followed by sales channel management, sales strategies, pricing and organizational design.
Business Development
Defense Systems
Business Planning for an
Aerial Surveillance System Manufacturer
Development of a tactical Unmanned Aerial Vehicle (UAV) requested by the Undersecreteriat Ministry of Defense of Turkey. The project focus was on business and commercial planning to initiate mass production of both ground-based tactical and mini UAV systems.
Business Development
Furniture Manufacturing
Strategic Performance Management Design for a Furniture Conglomerate
Strategic planning and performance management framework design for Turkey’s leading furniture conglomerate. The project covered various value-chain components of our client with emphasis on exports and omni-channel strategies. Findings were then linked to a comprehensive performance measurement model.
Strategic Planning
Diverse Conglomerate
Pre-IPO Corporate Development Project for a
Diverse Conglomerate
We supported our client during the assessment and identification of critical success factors prior to its multi-company initial public offering. Our advisory approach focused on the determination of key managerial, operational and functional gaps that require immediate action for a successful pre and post-IPO management. Based on findings, an action plan was designed and monitored on behalf of our client.
Strategic Planning
Aerospace & Defense
Joint Venture Strategy Design for an
Aerospace Business In Turkey
We supported a local industrial conglomerate during its 350 Mn. US$ partnership with a US-based defence company specialized in aerospace and defence technologies. The partnership began in 2011 with a state-of-the-art Tier 2 high-precision parts manufacturing for several military and civil aviation projects across US and Europe.
Strategic Planning
Logistics
Commercial and Operational Due Diligence of a Local Cargo Company
We advised our client during commercial and operational assessment of its ongoing operations, also providing detailed analysis for its investment planning stages. The client focused on re-designing its operational strategy resulting from excessive e-commerce engagement and growing delivery volumes in the market.
Strategic Planning
Value Added Services - Telco
New Partnership Model Design for a
Leading Telecom Player
Designing a new strategic partnership ecosystem business model and advising to the transformation of Value-Added Service business. The main scope of the project was to grow the Value-Added Services revenue by starting to work with 3rd parties to increase penetration in B2C customers.
Strategic Planning
Building Materials
Household Appliances
Future Planning of an Household Appliances Manufacturer
Assessment of business and industry dynamics along with changing customer habits for a leading household appliances manufacturer. The project focused on comprehensive corporate and business transformation needs such as organizational design, new product development and international expansion.
Strategic Planning
Insurance Services
Building Materials - Sanitaryware
M&A Advisory for the Acquisition of a
European Sanitaryware Manufacturer
Deal planning and execution during the acquisition of a European sanitaryware company which had significant manufacturing capabilities in bathroom products. Right after the acquisition, the project was followed by a post-merger integration package to maintain smooth transition of operations.
Mergers & Acquisitions
Industrial Cables
Corporate Development Project for an
Industrial Cables Manufacturer
Pre-IPO planning for a leading industrial cables manufacturer; an approach that covered key departments and processes of our client to enhance IPO integration and post-offering alignment. The project focused on cultural and operational transformation of our client’s key departments.
Strategic Planning
E-Commerce
Strategy Design for a Leading
E-Commerce Player
We advised our client to transform its e-commerce business and gain a competitive position in a market where entry barriers were quite low. We introduced a clearly-defined strategy plan backed by disruptive ideas leading to an aggressive growth scenario. We continued our support during strategy implementation through a detailed action plan and reported project phases to shareholders.
Strategic Planning
Automotive
Digital Services
Sales Effectiveness Project for a
Leading Internet Service Provider
We advised our client during a sales effectiveness project for their new service and product development initiative. Our approach also focused on aligning sales organization to the intended business plan. The project covered key departments and functions of the client with the aim of developing a collaborative sales strategy.
Strategic Planning
Energy
Strategy Development for a
Leading Global Energy Company
Supply chain-focused digital transformation for Turkey operations of a global energy company. As part of a global transformation project, we advised our client's head office in Turkey during project management, gap analysis, data mapping, and scope design through custom-designed tools and frameworks. The project also covered some key aspects of AI and Machine Learning in our client's supply chain needs.
Strategic Planning
Commercial Banking
M&A Planning for a
Leading Commercial Bank In Turkey
Pre-M&A planning and assessment of joint venture opportunities for a large commercial bank in Turkey. The project focused on commercial and strategic assessment of various targets in Eastern Europe in order to support geographic expansion.
Mergers & Acquisitions
Industrial Manufacturing
Business Expansion Strategy Design
for an Industrial Manufacturer
Strategic planning for effective turnaround management of an industrial manufacturer which has 65% market share in its field. The project focused on SBU-level financial and strategic planning resulting with various new product initiatives.
Strategic Planning
Oil & Gas Distribution
Strategy Development for a
Leading Oil & Gas Distributor
Transformation project for a local oil and gas distributor which held almost 30% market share corresponding to 6 Billion US Dollars in revenues. The project focus was on client segmentation, behavioral and customer needs analysis and distribution network design.
Strategy Development
Industrial Automation - Robotics
Sports Club
Strategy and Commercial Development Project for a Sports Club in Turkey
Strategy and commercial development for the leading sports club in Turkey focusing on benchmark models from European peers. The project focus was on strategic benchmarking, revenue enhancement, commercial diversification and new business development.
Strategic Planning
The Team
Melih is leading strategy, transformation and M&A practice areas of Strategy Loop. He has 20 years of execution and advisory experience in top notch corporates and diverse conglomerates with focus on industrial manufacturing, energy, financial services, consumer goods, aerospace, defense, and logistics.
Melih advised more than 100 local and international clients in critical strategic planning, business development, corporate development and post-merger integration phases. He sourced, structured and executed M&A projects in financial services, industrial manufacturing, aerospace and e-commerce corresponding to $10 Billion deal volume. Melih is also specialized in ESG financing and green transition, closely partnering with international financial institutions to support green transition.
Melih holds an MSc degree in Development Management and Political Economy from London School of Economics (LSE) and a joint BSc degree in Management from Mount Ida College and Yeditepe University.
Melih Yalcin
Managing Partner
Emrah qualified in Petroleum Engineering at the Middle East Technical University in 1995 and obtained a M.Sc in Risk Assessment and Engineering Economics from the same university in 1998. As part of his M.Sc studies he worked on energy strategies in Germany. He later joined Bilkent University as a lecturer and also took various executive roles at British Petroleum between 2000 and 2017 in strategy, business development, M&A, international investments, finance, public policy, government negotiations.
In 2004 he was seconded to the Petroleum Industry Association where he closely worked with government, regulatory authorities, as well as peer companies for the preparation of legislative framework in Turkey. Between 2019 and 2023, he worked as an Advisor to the Country Chair at Shell Turkiye and represented Shell in local and international platforms, carrying out sustainability and energy transformation projects.
He also completed executive educational work in the field of Sustainability and Circular Economy Strategies at the University of Cambridge.
Emrah Ozsavasci
Managing Partner
Mr. Yalova is a former State Minister of Turkey and took key roles in 19th, 20th and 21st governments between 1991 and 2002. In addition to his minister role, Mr. Yalova also served as the Vice President of Turkish Grand National Assembly for three consecutive terms.
During his tenure, Mr. Yalova supervised top privatization projects, also playing a key role in policy and regulation design, industrial strategy development and policy execution. He is specialized in mining, energy, agrobusiness and industrial manufacturing.
Mr. Yalova graduated from Istanbul University Faculty of Law in 1979, carried out academic studies at the Faculty of Law and Economics at the University of Nice, France between 1981-1983. He completed his master’s degree in Political Sciences in 1985 at Marmara University followed by his doctorate program in 1994.
Mr. Yalova is the President of the Turkish - French Cultural Association, Vice President of the African Diplomatic Academy, and National Board Member of Energy Disputes Arbitration Center.
Yuksel Yalova
Partner
Erkin has 30 years of executive experience in strategic marketing and international business development at various multinational and local corporations. He developed and led various business development projects in the field of international logistics, cargo & express parcel, e-commerce and retail in a wide geography including Turkey, USA, Hong Kong and United Arab Emirates.
Erkin took senior executive roles at government and private sector initiatives, presenting his leadership skills in marketing, business development and international partnerships. He is a pioneer in business transformation projects for e-commerce, logistics and interrelated digital commercial activities. Regardless of their industries, he has been advising more than 135 clients and developed 20 strategic partnerships and alliance programs matching logistics players with retail and e-commerce players in Turkey, Europe and in the GCC.
Erkin holds a BSc degree in Business Administration from Bogazici University.
Erkin Murat Kucuk
Partner
Asena is in charge of Strategy Loop's government and third-sector projects; assisting our clients in their engagements with various local and international industrial support schemes.
She has years of academic experience where she developed and oversaw more than 30 national and international projects, covering key industries including engineering, medicine, social sciences, defence and electronics.
She is specialized in industrial model analysis, market asessment and strategy development. In addition to these skill sets, she has also provided professional support to technology start-ups through the university's incubation center. She participated to the development of 6 successful technology start-ups and took managerial roles during their inital growth stages.
Asena holds a BSc degree in Management Engineering from Bahcesehir University and earned her MSc degree in Industrial Engineering from the same university.
Asena Gün
Principal
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Strategy Loop Danışmanlık Hizmetleri
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Beyoglu - Istanbul TURKIYE